Spotify officially launches Blend, allowing friends to match their musical tastes and make playlists together – TechCrunch
Spotify today is officially rolling out its shared playlist feature called Blend to global users, with a few changes. Earlier this summer, Spotify had first launched the new shared playlist experience into beta testing. The feature, which allows two people to combine their favorite songs into one shared playlist, uses the same music mixing technology that powers other multi-person playlists like Spotify’s Family Mix and Duo Mix. However, Blend allows any Spotify user, including both free users and paid subscribers, to merge their musical tastes, too.